THE STORY SO FAR
Antony Morato was founded in 2007 by Lello Caldarelli, who was then only 27. Lello is still the Company’s Creative Director and Chairman. Being rooted in Italian tradition, the brand embodies a cosmopolitan vision of Menswear, which looks at the lifestyle of the major cities worldwide as a source of inspiration. Vibrant and contemporary, the brand speaks to a new generation of style aware consumers, who look at Fashion as a way to express themselves. Products are designed to fit this New Man throughout the day, granting his own personal style choice with innovative and value-for-money outfits.
The vision behind the Antony Morato project is to make High-End Fashion accessible to style-aware customers. This is achieved thanks to a continuous research on style, materials and suppliers, in order to propose fashion- forward products at a convenient price/quality ratio.
To face this changing market, Antony Morato embodies a brand new vision of Menswear, which can’t be included in the classic definitions of Luxury and Fast Fashion. Season by season, the project gives birth to branded prodcuts focusing on:
A carefully detailed but never excessive style, in which Italian tradition is constantly revisited to fit new social trends;
A collection designed to grant the best choice in every moment of the day;
Items made to be accessible in terms of price.