Options are happy to announce the arrival of the new Iceberg diffusion line Ice - Play to our expanding portfolio of brands. It comes as part of new creative director James Long, winner of the British GQ 2016 breakthrough designer of the year awards, vision for the brand. James joins an illustrious list of designers who have held the role including Marc Jacobs, Dean & Dan Caten of Dsquared and of course Jean Charles de Castelbajac. The collection uses super - soft materials to create luxuriously textured and warm pieces. Bold graphic prints, alongside vibrant abstract patterns hark back to the original DNA of Iceberg with the use of captivating cartoon graphics, while minimal detailing ensures the focus remains on smart design