"Ore-Cal Sportwear" Almost generic. Always been around. Except... it hasn't. The "history" of ORE-CAL lovingly references the beautiful, oddball design language of the great brands we grew up with and long for now. ORE-CAL spans generations, so can mess around with any era or genre: a delicious garment-dyed French-terry crew neck, a crisp nylon windbreaker, or that righteous wiped-out graphic tee you lived in all summer. You could call this all an elaborate marketing scheme, but you’d be missing the point. ORE-CAL is the mash note to growing up on the Best Coast; an obsession with beautifully made clothes and stories well told