Based in London, Options have been in business for 29 years, being founded in 1989. Our company charter is to establish brands without over distributing or diluting the name or ethos of any product/brand along the way.

Our client base is wide and varied, dealing with the worlds best department stores and high end multiples as well as the independent boutiques and menswear stores. We believe we can provide a platform for any brand to flourish, whilst encouraging organic and long lasting growth for our clients. 

Since being founded we have represented Replay, Gianni Versace (various collections), D&G, NEUW, Jimmy Taverniti, Mavi Jeans and Bench, all of which we established in the UK, as well as creating our own brands Hands and Gravy, both of which featured in the Premium Menswear Boutiques across the world. 

We also created under LICENSE AG jeans (Adriano Goldschmied) and SMTC along with the license for the legendary sprinter Carl Lewis.

Our experience in this industry is ample and is respected among the community. We work very closely with our brands to optimise their growth and awareness, with the brands best interests always in our heart.

Our feedback and know-how extends past sales, with expertise in retail, design and PR allowing us to add value to our company.

Our doors are open!

Our showroom is based in Islington, North London in a beautiful two floor showroom. With over 4500 sq ft it's the perfect place to show our clients products.

Each client has dedicated space within the showroom, all styled to ensure the products fit the space.

We host our clients at least four times a year from AW to SS.